Customer Relationship Management (CRM) simply means managing customer relationships. CRM is all about combining efficient business processes with technology and humanity's need for good relationships to achieve common goals: to get new customers, to retain customers - and to grow as a company.
The biggest advantage of streaming business is that you can easily choose customers who have the highest potential to become profitable customers for your particular business - and due to the cloud, customer information is constantly updated. Often, streaming business combines with smart campaign tools that give sellers brand-new opportunities - and at the same time, it's a human tool based on what CRM is all about: relationships between people.
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